Attorney General Aaron Ford Advises Nevadans on Privacy Rights

March 4, 2020

Carson City, NV – Today, Nevada Attorney General Aaron D. Ford encourages all Nevadans to proactively protect their personal information. The best way to secure this information is by limiting the amount of information you share voluntarily. Consumers of all ages volunteer personal information on various social media platforms, including birthdays, addresses, telephone numbers, email usernames, employment history, driver’s license numbers, recent photographs, and the names and personal information of friends and family members. The more information that is publicly available increases your risk falling victim to fraud and identity theft.

“Even experienced consumers should consistently reevaluate their online habits, and our youngest consumers should start developing good habits,” said AG Ford. “We have many tools available to us that should be used, including changing our passwords and a recently passed law that allows consumers to opt out of the sale of their personal information.” 

During the 2017 Legislative Session, several laws were passed promoting transparency in the types of personal information being collected by certain “operators,” including most online businesses, and with whom that information could be shared. This Session, Senate Bill 220 (codified in NRS chapter 603A) was passed to build on that transparency, requiring those operators to establish a designated address through which consumers can submit a verified request to opt out of the sale of their personal information. The request applies to certain categories of information the operator has previously collected or will collect about the consumer.

Specifically, Nevadans may opt out of the sale of their:


  • First and last name;
  • Home address, including the name of a street and name of a city or town;
  • Email address;
  • Telephone number;
  • Social security number;
  • Other identifier that allows a specific person to be contacted in-person or online; and
  • Other information collected from them through the Internet website or online service of the operator, which the operator maintains. 


It is important to note that not all transactions qualify as “sales” of personal information. Exceptions include personal information that is transferred in the course of a business sale or merger, and information that is transferred by the operator to its business partners or third-party vendors upon whom it relies to provide the purchased goods or services.

When submitting a verified request, the designated address can be an email address, toll-free telephone number or Internet website established by the operator.  Once a consumer submits a verified request, the operator has 60 days to respond. Once the operator receives the request, it cannot sell any covered information it has collected or will collect about that consumer.

If an operator violates the laws governing collection and sale of personal information, the law allows the Office of the Nevada Attorney General to seek relief and penalties. If you believe an operator doing business in Nevada is neglecting its duties or fails to respond to a verified request regarding the collection or sale of personal information, you may file a complaint with our office here.